Sarelle
Editorial group portrait

Sarelle Co., Nairobi

The future of marketing is storytelling.

Sarelle Co. is a founder-led creative studio working across strategy, production, and digital, building the communications, films, and campaigns that carry a brand's actual story.

We work with established organisations, cultural institutions, and ambitious emerging brands, combining strategic thinking with the hands-on production that turns a brief into a finished piece of work: a film, a campaign, a social presence, or a website.

Selected work

View all work
Sculptural festival signage set among the trees at Beneath the Baobabs

Campaigns & Events

Beneath the Baobabs Festival

What we do

Full services
01

Strategy & Communications

The thinking behind the work: brand and marketing strategy, campaign planning, and communications support for organisations that need a clear narrative before they need a camera.

02

Film & Content Production

Branded films, documentaries, and photography produced with a documentary sensibility, commissioned, coordinated, and delivered by Sarelle, which brings in specialist collaborators where a brief calls for them.

03

Social Media & Digital

Ongoing content and digital presence, from content calendars to the websites that hold a brand's work together online.

04

Campaigns & Creative Experiences

Events, activations, and integrated campaigns: the coordination work that gets a creative idea from concept to a room full of people.

How we work

01

Strategy first

Every project starts with the thinking: what the brand needs to say, and to whom.

02

The right team

Sarelle assembles the specialist collaborators each brief calls for.

03

Hands-on delivery

From production through to publishing, the work is coordinated end to end.

Anita Ashley Adudahera, co-founder of Sarelle Co.

Founder-led

Built by people who make the work themselves.

Sarelle Co. is led by Anita Ashley Adudahera and Eann Onyango, bringing production, strategy, and creative direction experience into every brief the studio takes on.

More about the studio

Have a project in mind? Let's talk.

Get in touch